Tech Predictions For 2014 - Highlights from CES
The 2014 Consumer Electronics Show (CES) was held on January 6-9 in Las Vegas, Nevada. Futuristic products were launched, tech services were touted, and predictions for the future were shared with those in attendance. Information and research on online shopping, social media, mobile and smartphone technology, and international market growth and development were also presented. As reported by the Financial Times and the Massachusetts Daily Collegian, here is some of the information that was gathered at the event:
- Shipments of personal computers fell by 10% last year, only reaching 315.9 million units, according to the tech research firm Gartner. RBC Capital Markets predicts that these sales will continue to decline by an additional 5% in 2014.
- Products being introduced at the CES included self-driving cars from Audi and BMW, curved-screen LCD televisions from Samsung and Sony, and “wearables” from Pebble and LG.
- Wearables are smart accessories (watches, wristbands, etc.) that assist with productivity and fitness. These have grown in popularity since the release of Nike’s FuelBand in 2012.
- In 2014, the Android operating system will reach a milestone number of users: 1 billion. The Financial Times predicts that “more than 75% of Android’s volumes will come from emerging markets” by 2017. “Emerging markets” are defined as countries that have some characteristics of developed markets but are not developed markets. The eight largest emerging markets are the BRIC and MIKT countries.
- “65% of game spending in the US last year was on digital downloads,” according to Newzoo. Total US game spending last year was $20.5 billion, and $13.3 billion of that amount can be attributed to digital downloads.
- Tablet gaming’s compounded annual growth rate is forecasted at 47.6% until 2016, and smartphone gaming is predicted to increase by almost 20% in the same time period.
- Although Android’s popularity is growing, Apple’s iOS accounted for 12.7% of total online sales (compared to Android’s 2.6% of total online sales). iOS users typically spent approximately 40% more than Android users when shopping online.
- Strategy Analytics reported that 1.7 billion mobile handsets were shipped in 2013, and 990 million of those were smartphones. That’s an increase of 41% when compared to 2012’s numbers: only 700 million smartphones were shipped that year.
- The number of Internet-compatible televisions in the US will increase from 140 million in 2014 to 202 million in 2015, which is a growth rate of 44%.
- The United States currently claims 25% of the world’s capex, or capital expenditures, in telecommunications.
- In the world of social online shopping, consumers redirected from Facebook spent only $60.48, which is just 55% of the amount spent by shoppers redirected from Pinterest, $109.93.
- In 2012, $9.4 billion was spent worldwide on mobile advertising. That figure is expected to grow to more than $38 billion (a 26% compound annual growth rate), according to Berg Insight. At that point, it will amount to 6% of “the total global ad spend[ing] for all media.”
This post was written by a guest contributor for Michigan State University Business Analytics, featuring the MS Business Analytics graduate degree program.