Adobe Shifts From Creative Suite To Creative Cloud
Adobe has killed the Creative Suite. Adobe announced that the hard copy CDs within boxed software packaging is a thing of the past and will no longer update the existing versions of the Creative Suite software with new features. In-store purchases will also no longer be an option. Instead, Adobe will be moving forward with the Creative Cloud, which was launched alongside the arrival of CS6 to accustom users with a more modern method of purchasing and downloading the software.
What has changed?
The Creative Suite was typically purchased online or in-store for a set price of around $2,599 for the Master Collection or a few hundred dollars for each of the software programs sold individually. The new pricing model for the Creative Cloud is subscription based. The subscription model offers a monthly fee that ranges from $19.99 for individual use of a single application to $69.99 (per person) for a team to access all of the Creative Cloud tools. There is also an enterprise option with special pricing for businesses with more than 100 users. Students, teachers, and Adobe users who have purchased CS3 or later are eligible to receive discounted pricing for certain subscription packages. Some of the subscription packages offer additional benefits like cloud storage space (up to 100GB) for file sharing and limited access to Adobe experts.
By dropping the Creative Suite, the Adobe team has been able to focus more heavily on making improvements to the Creative Cloud software. One major benefit of the shift to Creative Cloud and its subscription service is the more frequent software upgrades. This means the Adobe developers will be able to push updates with bug fixes and new features to the subscribed consumers as soon as they are ready. This fixes the problem of having to wait two years for a new software release as consumers may have experienced with the Creative Suite. Each of the Creative Cloud applications will be upgraded to new versions with a great number of improvements and innovative features on June 17th, 2013.
Why are so many Adobe users concerned about the change?
Many Adobe users are surprised by the company’s decision to drop the Creative Suite so quickly, but this move towards strictly offering the Creative Cloud is something Adobe has been planning for over a year. While the concept of receiving updates to the software immediately as they come out is definitely appealing to consumers, some users are simply reluctant to change. The move to the cloud is a dramatic shift for the long-standing company and while it is in line with the rapid changes technology has undergone in the past few years, it is still unfamiliar territory for consumers. Older generations especially may be annoyed by the termination of in-store purchases and the disappearance of familiar hard copy CDs.
Additionally, some loyal Adobe customers have already expressed valid concerns about increased long-term costs associated with the Creative Cloud; despite the reduction in upfront costs, the discounts instituted by Adobe for existing customers will not last forever and there is uncertainty how the monthly subscription, updates and app costs will add up over time. The required subscriptions are Adobe’s effort to reduce piracy which is a huge issue for the company since many users of the software attain it illegally. This is another concern for the Adobe community although not a very valid one.
While there is much debate among Creative Suite users regarding this change, overall the shift will keep users on the forefront of technology and provide greater opportunities for creation and collaboration. Adobe has seen this resistance to change before when it first released the Creative Suite 10 years ago and the company is confident that they will be able to overcome it and promote consumer adoption of the Creative Cloud just like it did back then.
Andrew works for a computer training company named Phoenix TS.