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SoftwareMedia Blog | July 31, 2014

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6 Technologies For Small Business To Watch For In 2013

6 Technologies For Small Business To Watch For In 2013

1. Video Conferencing

Video conferencing technology has been around for at least a couple of decades as a viable business tool. However, it wasn’t until the last decade that it really started to develop into something within reach of even more modest budgets than those available to major corporations –at least as a tool of decent quality.

Today, no business should fail to thoroughly learn and utilize a whole range of video calling tools, from the most basic downloadable mobile device apps, which are free, to more robust video and teleconferencing packages offered by companies as diverse as Sony, Microsoft, Oracle and GoToMeeting. With any one of these, you as a small business owner can save a fortune on coordinating with your employees over vast distances or communicating with clients face to face despite international or any other kind of geographical boundaries. In many cases, you can do all these things completely free (aside from the cost of a computer, mobile device and internet connection)


2. Cloud Storage/Computing

As excellent complementary components to video conferencing, cloud sharing and computing let you and your small business take an extra step beyond simply communicating with distant employees or clients by also allowing you to share data, software, work projects and even hardware tools with them.

With the powerful and extremely diverse cloud options available for all budgets today, your company can not only protect its most valuable data offsite in a loss impervious environment; it can also fully integrate itself with the concept of outsourcing its employees. Through cloud storage accounts, you can share your important work assignments and projects with contractors anywhere in the world; with cloud computing tools, you can also let these same employees use powerful work related hardware and software services to do their jobs, regardless of where the workers live.


3. Mobile Web

The mobile web has a double sided benefit to your business in 2013, regardless of what you’re doing, but especially if you happen to be in a web based industry. On the one hand, the increasing scope and data transmission power of the mobile device connected wireless internet will make communicating with your business partners, clients and employees much easier than it’s ever been while also making this communication far more dynamic and interactive than a simple telephone call from older days. On the other hand, this same mobile web, which is growing exponentially worldwide, gives your online presence more reach than ever before.

Today, thanks to mobile websites, apps and apps marketplaces, you can build a full scale mobile presence online and have it reach any one of the world’s 1 billion plus mobile internet users. With the right marketing and promotional tools, this represents an enormous potential sales landscape.


4. Mobile Apps

Apple’s iTunes Store and Google’s Android Market combined contain well over 1 million downloadable online applications for PCs, mobile devices and tablets. Many of these apps are free; those that cost money are usually ridiculously cheap, and thousands from both categories are extraordinarily useful tools for almost any niche, industry or business need!

Take advantage of them, encourage your employees and clients to do the same and reap the benefits of the greatest, most insanely diverse consumer software revolution in human history.


5. Data Analytics

The services landscape in the data analytics fields is absolutely astounding in its scope and power at finding the kind of business data you need to keep your company running at maximum efficiency.

Numerous companies, from major players such as Google to lesser known providers like Crazy Egg and Wordtracker are all offering data analysis services for every single end to end aspect of your sales, online marketing, viewer retention rates, mobile efforts and social media diffusion. This data can be organized, coordinated and carefully filtered to give you the best, most up to the minute knowledge of how to best leverage your business presence, especially online.  If your competition is heavily using analytics, they will almost certainly hammer you in some way, so don’t let them and don’t fail to pass up a chance at such unprecedented information flow about how you promote yourself and do business with customers.


6. Social Media

The web is becoming more social than ever and you need to participate along with this trend. Over one billion people regularly use social networks of one kind or another and at least half of those users use these social networks as their primary access point to web traffic. These are basically giant open signs or billboards to your business online. What these numbers unambiguously mean is that your small business, regardless of what its niche is, has to create a social network presence of its own unless it wants to miss out on an ever increasing percentage of customer exposure potential.

By creating a presence for your company on the major social networks and connecting it to your target market through heavy promotion and value delivery, you’re accessing a digitally built version of the world’s biggest word-of-mouth recommendation chain. Learn how to do this effectively – you know that word of mouth represents some of the best advertising there is.

About the Author : Julianne Parrish is a mother of one beautiful daughter. She loves spending time with her and catching up on reading otherwise. Julianne also likes reviewing sites like Optiva.

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